LG’s “soul” projector could become a fixture in homes and offices across the globe, as the company tries to reclaim the brand’s image after being rocked by the massive “batteries included” scandal that saw several of its LG-branded televisions, including the new LG 2730s, recall.
The news comes from a report in the Wall Street Journal, which cites unnamed sources with knowledge of the projectors and its future.
LG has said the new projectors will not include a battery, and it is likely to go back to the older, “B” series.
The company will also discontinue the “B7” and “B8” series of televisions in 2018, as it seeks to make the new “B-series” TVs compatible with its existing range of products.
“The LG-D2930” is expected to go on sale in 2018.
But the WSJ report does not specify the price tag for the LG-series TVs.
The Wall Street report said LG’s projectors would be sold in a range of configurations, from “flat” to “floating,” and that the TVs would have “three LED zones for each eye,” allowing users to adjust the brightness of the screen without having to remove their glasses.
A similar projector is being manufactured by Panasonic, which is reportedly being eyed for a second projector at the CES show.
While the WSj report did not indicate what LG’s new projector would be, its price tag suggests it would be priced at $1,500 to $1.75 million, depending on the configuration.
The WSJ also reported that the “souls” projectors are being marketed as “an affordable alternative” to the $3,000 to $4,000 per month model LG offers.
The new LG projectors feature a 2,500-watt LED lightbulb that is capable of shooting a 720p video at 60 frames per second, the WSJs report said.
“LG-branded TVs with the ‘souls’ projector will be available in 2018,” the company said in a statement.
“These devices have a unique design that enables users to see their favorite content on their big screen, without having the burden of holding up a bulky screen.
LG will continue to offer these devices for the benefit of our customers.”
The WSJs sources also said that LG will release a second “B”-series TV, the “LG B7” that was originally announced at CES 2016.
But they said that the company may make the B7 TVs available in the “U” series, which includes the LG 2740s, 2760s, and 2770s.